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DIGITAL MARKETING

Course Overview of Digital Marketing:

Digital marketing is an essential skill in today’s online-driven world. This course aims to provide you with a comprehensive understanding of digital marketing concepts and techniques to help you effectively promote businesses, products, or services in the digital realm. In this digital marketing course, we will cover the core components of digital marketing, including search engine optimization social media marketing (SMM), email marketing, content marketing, and analytics. You’ll learn how to develop strategies, implement campaigns, and measure the success of your digital marketing efforts.

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Course Outline:

Module 1: Designing
In this module, you’ll learn the basics of designing effective and visually appealing digital content. We’ll cover design principles, tools like Adobe Photoshop and Illustrator, and how to create graphics that captivate and engage your audience.

Module 2: Social Media Marketing (SMM)
Discover the power of social media platforms in driving brand awareness and engagement. This module covers strategies for creating and managing campaigns on Facebook, Instagram, Twitter, LinkedIn, and more, along with tips for content creation and analytics.

Module 3: Google Ads
Master the essentials of Google Ads, including setting up campaigns, keyword research, and optimizing ad performance. You’ll learn how to create effective ad copy, understand bidding strategies, and measure your ROI to achieve your marketing goals.

Module 4: Search Engine Optimization (SEO)
Learn how to improve your website’s visibility on search engines like Google. This module covers keyword research, on-page and off-page optimization techniques, link building strategies, and tools to track and enhance your SEO performance.

Module 5: Pay Per Click (PPC)
Explore the intricacies of PPC advertising beyond Google Ads, including platforms like Bing Ads and social media ads. This module teaches you how to design effective PPC campaigns, manage budgets, and analyze data to maximize your ad spend.

Module 6: Email Marketing
Understand the fundamentals of email marketing, from building a subscriber list to designing engaging emails. This module covers email marketing strategies, automation, personalization, and how to measure the success of your email campaigns.

Course Description:

  • Duration: 6 Months
  • Total Duration: 480 Hours
  • Daily Class Timings: 5 Hours
  • Theory: 192 Hours
  • Practical: 288 Hours
  • Classes offered: Morning
  • Course Level: Advance
  • For Girls: Saturday / Sunday
  • For Boys: Monday / Thursday

Certification:

Sindh Board of Technical Education

Methodology:

  • Theory: 20%
  • Practical: 80%
  • Institute Based Training: 6 Months

Requirements for Admission:

  • Valid CNIC/B-Form
  • Qualification: at least Matric
  • Age Limit: No Limit

Opportunities for Employment and Advancement:

Digital marketing offers a wide range of opportunities for employment and advancement due to the growing importance of online marketing in today’s business landscape. Digital Marketing Specialist/Coordinator: Entry-level positions where you can gain experience in various digital marketing channels such as social media marketing, search engine optimization (SEO), content marketing, email marketing, and analytics.