Content Writing
Content Writing
Content Writing is the heart of digital communication, blending creativity with strategy to produce engaging material across blogs, websites, social media, emails, and advertisements.
Our Content Writing One O One course is designed to teach you how to craft compelling, audience-focused content that drives action, builds trust, and boosts brand visibility.
Whether you are a beginner, entrepreneur, freelancer, or digital marketer, this course will give you the skills needed to master the art and science of powerful writing
Course Outline
Module 1: Introduction to Content Writing
What is Content Writing?
Different Types of Content (Blogs, Website Content, Social Media, Ads)
Role of a Content Writer in Digital Media
Module 2: Grammar, Tone & Readability
Writing Correct, Clear, and Concise Sentences
Choosing the Right Tone for Different Audiences
Essential Writing Tools: Grammarly, Hemingway
Module 3: Understanding Your Audience
Building User Personas
Writing with Empathy and Clarity
Matching Content to the Buyer Journey
Module 4: Blog Writing & Article Structure
Choosing Topics and Crafting Titles
Structuring Blogs (Headline, Intro, Body, CTA)
Writing Captivating Introductions and Conclusions
Module 5: SEO Content Writing
What is SEO and Why It Matters
Keyword Research and Strategic Placement
Writing Meta Titles, Descriptions, and On-Page SEO
Module 6: Website Content & Landing Pages
Writing Homepages, About Us, Services, and Contact Pages
Crafting CTA-Focused Conversion Copy
Maintaining a Consistent Brand Voice
Module 7: Social Media Content Writing
Crafting Captions, Hooks, and Using Hashtags Effectively
Short-form vs Long-form Content Strategies
Creating Content Calendars and Boosting Engagement
Module 8: Copywriting for Ads & Email Marketing
Sales Copywriting Formulas (AIDA, PAS)
Writing High-Impact Headlines and CTAs
Designing Email Campaigns: Welcome Series, Newsletters, Promotions
Module 9: Content Strategy & Planning
Building Content Calendars and Editorial Plans
Repurposing Content Across Platforms
Basics of Analytics: Measuring Content Success
Module 10: Final Project & Portfolio Development
Create a Professional Content Portfolio (Blog, Ad Copy, Social Media Content, Email)
Review, Edit, and Polish Your Work
(Optional) Publish on Medium or Personal Websit
Course Description
Duration: 3 Months
Class Timings: 4 : 00 – 5 : 00 PM
Classes offered: Tue / wed
Format: Hands-on Learning + Assignments + Final Portfolio
Suitable for: Beginners, Entrepreneurs, Digital Marketers, Freelancers
Level: Beginner to Intermediate
Modules: 8–10 Interactive Modules
Content Writing Certification
SKY Tech IT Institute
Methodology
Theory: 30%
Project-Based Learning: Focus on Real-World Content Creation
Assignments: Weekly Writing Exercises
Practical: 70%
